The Smoky World' Viral Video
The brief
Developing concepts and creating viral videos with these goals:
- Raise consumers’ awareness of the negative effects of using gasoline motorcycles on one’s health, the environment, and so on.
- Demonstrate the differences between a world with solely gasoline vehicles and one with solely electric vehicles.
- Encourage customers to purchase VinFast e-scooter to protect their health, the environment as well as to improve their quality of life.
- Client : VinFast
- Industry: Vehicle
- Time: 03-04.2022
Our Approach
Aurora came up with the idea of constructing a fantasy world in which gasoline motorcycles personify and represent humans. That idea has conveyed the message “Whether the future we live in will be a “Smoky world” or a “Green world”, all depends on your choices.”
“Every forest starts with a sprout,
Every future starts with a choice.”
The video is about a girl attempting to protect the last green sprout of hope left in the smoky world. Through her eyes, the journey to escape this polluted and dangerous world reflected the situation of many people at this world. They not only breathe out the smoke, but also talk to each other through the engine noise, etc. In the moment of despair, while she is running alone, a man appears and takes her to a completely opposite world: a fresh, modern, and peaceful world.
The video was produced with a special treatment that highlights the sharp contrast between the two worlds in colors, characters and behaviors to trigger a change in viewers’ feelings from tension and anxiety to calm and happiness.
Key activities:
- Creative Idea
- Video Production
