Service centers
VinFast Brand Visual Development
The brief
Proudly considered as the national symbolic brand, VinFast has to withstand the pressure for continuously developing and expanding from the very beginning. Therefore, VinFast requires rigorous and consistent standards in each communication and marketing activity.
- Client : Vinfast
- Industry: Automotive
- Time: 2020
Our Approach
In charge of VinFast’s marketing activities, at that time, Aurora team member worked with their partners and managed the following activities:
Build the brand identity & apply it to the sales documents and showroom systems
Standardize VinFast Service’s signage
Standardize VinFast showroom’s set-up & successfully open 40 VinFast’s showrooms nationwide
Release the TVC ‘Explore the pioneer’s way’ and run a multi-channel campaign
Complete a new set of product shooting for the Lux A2.0, Lux SA2.0 product lines.
Key activities:
- Build the brand identity
- Standardize VinFast Service’s signage and showroom
- Release the TVC ‘Explore the pioneer's way’.
- Lifestyle product shooting for the Lux A2.0, Lux SA2.0.
Kết quả
VinFast successfully set up and launched the grand opening, which attracted millions people in Vietnam and abroad.
32
27
Showrooms
