Vietcombank 2023 Grand Promotion
The brief
Aurora proudly accompanied Vietcombank in its 60th-anniversary project as a creative consultancy. In this project, Aurora is responsible for producing Key Visual and TVC for the Grand Promotion program with a prize of up to 23 billion VND.
The challenges that Aurora needed to overcome were time limits and strict quality requirements from a leading brand for this extremely important and memorable event.
- Client: Vietcombank
- Industry: Finance & Banking
- Time: 2023
Our Approach
Based on various insights from the finance&banking industry research and creative birthday concepts, Aurora believes that KV&TVC with the following big ideas will make Vietcombank’s Grand Promotion Campaign more attractive and successful:
- Main KV: Van qua hay – Thuong moi ngay (The “exciting” and “fulfilling” moment when the customer received gifts from Vietcombank’s staff)
- Sub KV: Tuan le sinh nhat – Giao dich la co qua (The sub-KV is the zoom-in picture of the main KV, which enhanced the connection between these KVs)7
- TVC: A combination of the unique background (a birthday cake-shaped gift factory with continuous gift production lines to transport to customers) and the vibrant theme song (which emphasized the “gift” element, USP of the Promotion program, and a straightforward, catchy Call-To-Action)
Key activities:
- Grand Promotion
- Key Visual
- TVC
