For a Green Future 2023 - VinFast
The Brief
In July 2023, VinFast collaborated with Aurora to develop the theme and create various media materials for the “VinFast – For a Green Future” exhibition with the aim of showcasing the company’s proud journey & demonstrating its ambition to expand into the global market, while also launching its charitable fund named “For a Green Future”.
- Client: VinFast
- Industry: Automotive
- Time: 2023
Our Approach
- Creating the overall concept for all the communication materials of the campaign.
- Building the concept and designing the Logo of the fund “For a Green Future”
- Developing the concept and designing the Key Visual for the Exhibition & Fund for a Green Future.
- Designing the exhibition display walls for the event.
- Producing the video presentation for the event.
- Handling the design that blends the vision of a green future with the presence of VinFast car products.
Key activities:
- Brand Identity
- Key Visual
- Roadshow Video
- Design marketing materials
