VIEWS
Hoa Phat Furniture’s Rebranding TVC
The brief
TVC plays an indispensable role in illustrating the change of Hoa Phat Furniture to The One Furniture, which must meet the following standards altogether:
- Vividly convey the new brand message from The One Furniture.
- Use impressive images, bright colors, unique and modern way of expression.
- Maintain the former brand’s core values and persona which is positive, witty and cheerful.
Aurora was honored to accompany Hoa Phat Furniture in proposing and producing the full version iTVC and short versions of TVC for this rebranding campaign in 2022.
- Client : Hoa Phat Furniture
- Industry : Nội thất
- Time : 01.2022
Our Approach
What will happen if a Manager thinks that replacing all the old office furniture with newer ones is the most effective way to boost working efficiency? And he stands to protect his “crazy” idea to his conservative Boss?
Using the rap battle way, the hottest trend in Vietnam at this time, this TVC idea vividly illustrated the conflict between employees and their managers about changing their outdated office furniture. After the rap battle, the Boss understood that the office furniture played crucial roles in making an ideal working environment. Then, he agreed on altering the old furniture into The One’s products, which is more modern and comfortable, to help his employees work effectively and ready to “take the lead”.
Moreover, the brand name “The One Furniture” was repeated in the Rap’s chorus along with unique brand dancing style to help audiences keep it in mind longer.
Key activities:
- Rap song composing & production
- TVC production
Kết quả
After being broadcast on TV and social networking platforms, this TVC has received numerous positive responses from Hoa Phat's target audiences, partners, retailers, and employees of the company. This TVC marked a turning point in the development of the former Hoa Phat Furniture and the later The One Furniture - a new brand will "
8m
700k
ENGAGEMENTS ON MEDIA
