Heart of Vietnam
The brief
DEEPLY SYMPATHIZE, SPREAD RADIANT SMILES
The service culture is built to uphold the hospitality, warm hearts, friendly smiles, patriotism, and the national pride of Vietnamese people. Vincom believes that when you treat the customers from the bottom of your hearts, they can be touched and become Vincom’s loyal customers. Thereby, the service culture project aimed to bring joy and happy smiles to everyone.
- Client: Vincom
- Industry: Retail Real Estate
- Time: 2019
Our Approach
Being primarily responsible for planning and managing the project’s implementation, Aurora team members:
Create the key activities
Develop Vincom’s service standards
Organize activities and communication
Key activities:
- Internal kickoff event
-
Viral Clip:
‘Has anyone smiled at you yet?’
- Training handbook and internal communication activities
- Event ‘Dancing from the bottom of your heart’
- 15th birthday song
- Event ‘Fly high with Vietnam’s Dreams’



