Diamonds sparkle, Roses perfume
The brief
With the key visual of Diamonds and roses, the two symbols of the beauty and value of a woman, the women campaign 2017 must not only awaken the curiosity of women and attract them to participate in the event, but also strengthen the connection between the brand and half of the world’s population. The Vietnamese women are not only as radiant as the beautiful diamonds but also as elegant and charming as the roses.
“Loved enough, the diamonds will sparkle.
Appreciated deeply, roses will perfume.”
- Customer: : Vincom
- Career:: Retail Real Estate
- Time:: 2017
Our Approach
SCOPE OF WORK
Develop project’s creative ideas
Build an integrated marketing plan
Organize the project’s key activities (Key Visual – POSM, Trade Marketing, Event/ Activation, Multi-channel Communications, etc.).
Key activities:
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Decoration:
‘The roses garden with a giant diamond’
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Activation:
‘Line up to receive diamonds’ The male customers had to hold up the line to receive the lucky numbers, which opened up the opportunity to receive diamond rings for their women on this special day
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Trade Promotion:
‘Receive twinkling gifts’ When the customers made purchases at Vincom, they had the chance to join the ‘Rose Collection’ lucky draw with the diamond jewelry sets, Silk Roses, Greeting cards, and so on. The venue was decorated with the aforementioned gifts on the diamond-shaped wooden shelves.
Kết quả
Not only honoring the women, but the campaign also made a big splash for Vincom
Not only honoring the women, but the campaign also made a big splash for Vincom
AI
AI
