Health Insurance product launching
The brief
In the midst of the complicated pandemic, insurance companies have prioritized the launch of their new health products. However, not all companies are effective in helping customers grasp the value of insurance while still having appealing and eye-catching communication visuals and messages.
The challenge for Aurora is to develop outstanding Key Visual and Video Animation ideas for this new insurance product launching campaign that are customized to distinct groups of customers with different goals.
- Client: Private
- Industry: Insurance
- Time: 2021
Our Approach
Aurora created a Key Visual Series that described the happiest moments of each chosen customer group in a 3D spatial style combining with actual people, followed by relevant taglines and targeting the appropriate insights for each group.
The messages of Key Visual (KV) for each customer group:
- The burdens put on married women are substantial. They need to “Be healthy, love themselves to take better care of their family“.
- The men are the household breadwinners. They have to raise their kids properly while still succeed in their careers. They need to be “Healthy to achieve success and plant the seeds of life.”
- The elderly have the deepest desire for health and protection against illness. They need to be “Healthy to enjoy a happy life in peace.”
In addition, video animations are produced in accordance with the insights of 3 target customer groups to enhance the conveyance of insurance information in a simple visual approach. Each story is a short film based on true events. To raise customers’ affection and portray feelings effectively, the graphic design combines emotional drawings with bold and contrasting modern colors. All the characters are based on the real KV characters to create a connection to the KV.
Key activities:
- Series Key Visual
- Video animation
