Wayfinding Strategy
The brief
‘Wayfinding’ refers to information systems that guide people through physical environments and help them commute more conveniently. However, it is still a new concept in Vietnam. Wayfinding is not just a signage system, but an extremely comprehensive information system including the visual systems, synchronous languages, instructional designs, and constructional plans alternated for each environment and space.
- Client : Vincom
- Industry: Retail Real Estate
- Time: 2019
Our Approach
1. Re-develop the wayfinding system at Vincom Mega Mall Royal City, including:
Synchronize into one wayfinding system according to building block and color
Create well-structured paths, sightlines, and utilities
Develop building zones, locations and wayfinding design
Propose the signage’s materials.
2. Standardize the planning process and the guidelines for producing and applying the wayfinding system in all Vincom’s malls.
3. Apply the guidelines entirely to the Vincom’s signage systems.
Key activities:
