MV Mua He Tuyet Voi - VinWonders
The brief
Summer is a time when young people yearn to embrace life and explore the colorful world. Aurora has collaborated with VinWonders and Vinpearl, leading brands in Amusement Park and Hospitality, to create the Music Video “Mua he tuyet voi” (Wonderful Summer), an inspiring anthem for youth, exceeding even the wildest dreams.
Summer, on the other hand, is a perfect time for artists to make a strong impression on the public with their own distinctive products. How can a promotional MV capture the public’s attention when so many individual music products appear at the same time? Let’s see how Aurora, VinWonders, and Vinpearl handled this summer campaign!
- Client : VinWonders & Vinpearl
- Industry : Theme Park & Resort
- Time: 2023
Our Approach
- Create big ideas for the campaign
- Directly participating in the production of vibrant summer music videos with two famous artists Duc Phuc and Tang Duy Tan
- Build a multi-platform communication strategy – Youtube, Facebook, TikTok,…
Key activities:
- Music Video
- Communication plan







