2020 has been a year of enormous uncertainty when the Covid-19 pandemic broke out and led to a global crisis of unprecedented reach and proportion. Millions of people infected, thousands of businesses went bankrupt, and long periods of isolation and social distancing made all efforts only a drop in the bucket.
When the sense of dread, and anxiety was so pervasive, lighting a spark of hope becomes the most urgent thing. Thus, Vincom aimed to spread hope for everyone through the Christmas campaign 2020. With the theme ‘Full of love in the Festive season’, the campaign has successfully encouraged them to put aside all worries, affirmed the miracle of love and sharing in our lives.