KV & iTVC Wonder Summer - VinWonders

The brief

After a long period of social distancing, we all yearn for freedom, new experiences, and above all, the chance to return to our dreams. With the desire to contribute to your dream, VinWonders and Aurora decided to launch brand repositioning campaign with the key message “Greater than dreams – Unexpected fun”.
Wonder Summer – Summer with VinWonders is greater than a dream – is an annual event of this campaign, organized from May to July. This is a series of activities that domestic and foreign consumers are looking forward to, not only because of the astounding scope of the series of events but also because of the “wonderful” experiences that VinWonders is committed to giving to customers.

  • Client: VinWonders
  • Industry: Theme Park & Resort
  • Time : 2023

Our Approach

To be able to reach to the right audiences, Aurora and VinWonders planned to create a series of Key Visuals with iTVC that are tailored to each destination’s target audience and festival theme, expressing the core message: At VinWonders, miracles are in real life“.

Key activities:

  • Key Visuals

  • iTVC/ TVC

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And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.

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