REACH
Get into the Christmas Spirit
The brief
The development of technologies has led to significant improvements in our modern lives; however, it has also drawn up various negative consequences for the environment like the melting of the polar ice caps, global warming, or air pollution. Vincom’s Christmas campaign 2019 was not simply to celebrate the festive season yet was required to catch the global green marketing trend and encourage people to protect the Earth – the common home of all living species
- Client: Vincom
- Industry: Retail Real Estate
- Time: 2019
Our Approach
Continuing the story of the Hope reindeer in 2018 along with catching the global go-green trend, the 2019 campaign made a hit when using different cartoon characters built in the appearance of endangered species.
Each Vincom mall represented a land that is facing environmental hazards
The pine forest’s dance
The ocean’s rhythm
The Arctic’s choir
The campaign was especially highlighted with the 600-square-meter decoration area and the 30-meter Christmas tree at Royal City.
Key activities:
- Music Video ‘Christmas Harmony’ – Singer Min
- Light up the Christmas tree with singers Min and Erik
- Creative classes and unique Spark AR effects
- Exchange bills to receive Christmas giftset
Kết quả
Not only conveying a meaningful message about environmental protection, this campaign also made a hit on the media for Vincom:
75m
5m
ENGAGEMENT
