REACH
Reunion journey and the happy moonlit night
The brief
Mid-Autumn Festival, the time of reunion and happiness, is one of the biggest traditional holidays for children in Vietnam. During the festival, children will be allowed to go out, bought various types of lanterns, snacks, funny masks, and watched the lion dance parade.
Aurora team was challenged to develop the main idea which could bring amazing and unique customer’s experience as well as be able to continue the years after.
- Client: : Vincom
- Industry: : Retail Real Estate
- Time: : 2018
Our Approach
The journeys to explore new lands are always attractive to children. ‘The journey to find the moon of the 2 siblings Tit and Mit’ is a story about the journey to rescue 4 princesses from the witch of the 2 main characters.With the support of Brown Bear and Pink Elephant, Tit and Mit brought a meaningful Mid-Autumn Festival to the ‘Happy Land’ and learned many valuable lessons through the journey.
Each chapter on the journey of Tit and Mit was reproduced in the Vincom’s malls:
Dragon flies among thousands of clouds
The deep-blue ocean
The colorful forest
The oasis of time.
Key activities:
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Activation:
The first 360 degree interactive screen in Vietnam
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Event:
The symphony of light and sounds
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Trade Marketing:
Exchange bills to receiveComic series and moon knight badges
Kết quả
Not only expressing the great value of reunion, but the campaign also helped Vincom to attract more loyal customers to Vincom and significantly increase the revenues.
73m
