REACH
Full-moon party - Light up the moonlit night
The brief
The outbreak of Covid-19 has led to massive negative consequences in every aspect of our lives. The mid-autumn campaign 2020, with the story of 2 siblings Tit and Mit, must express not only the festive vibes but also the inspiration of hope. Because no matter what happened, as long as you are standing by your families, friends and always kept faith in the bright future, you can overcome any obstacles.
- Customer: Vincom
- Career: Retail real estate
- Time: 2020
Our Approach
Tit and Mit’s 2020 journey – ‘A hopeful mid-autumn festival’ emphasized the meaning of friendship and optimism in life. The journey was reproduced in the Vincom’s malls:
Moonlight capital
Star lantern maze
Carousel planet
Lantern commercial port.
Key activities:
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Activation:
Diminished Reality game ‘Conquering the Moonlight Capital’
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Event:
‘Moonlit celebrations
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Trade Marketing:
Exchange bills to receive giftset – The Vincom’s stuffed rabbits and the Tit & Mit comic series
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E-Magazine:
‘A Different Mid-Autumn Festival’
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Bộ Sticker:
The Vincom’s Rabbit
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Advertising Video:
Miracles happened at where the love began and Mid-Autumn reunion
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KOL:
‘Bedtime Story with Little Xoài’
Kết quả
The mid-autumn campaign 2020 not only conveyed the meaningful message of reunion, but also brought remarkable revenues for Vincom:
91m
