Mid-Autumn Festival Campaign - Vincom
The brief
Vincom aims to assert its position as a “Life-design Mall” model and a shopping mall for the new generation, aiming to approach the emerging cohort, particularly the potential customers from Generation Z. The brand presents a challenge for Aurora, as throughout history, the Mid-Autumn Festival has consistently been intertwined with the essence of traditional values.
Join Aurora in exploring a concept that is not only innovative but also efficiently addresses Vincom’s proposition!
- Client: Vincom
- Industry: Retail Real Estate
- Time: 2022
Our Approach
- The Vincom Universe of Inspiration – Where gaps close in, real bonds are created. It’s beyond shopping and excitement when visiting Vincom, it’s about connecting and embracing the brand’s empathy.
- Vincom aims to emphasize the “Life-design Mall” concept and approach the new generation. Instead of using traditional and popular Mid-Autumn Festival characters like the Cuoi, Sister Hang, and jade rabbit, Vincom introduces Gen Zui Ze Squad with fresh vibes, vibrant colors, and witty language, representing the distinctive personality of Gen Z – the target Customer of this campaign.
Key activities:
- Key visual
- Character Design
