2023 New Product Launching - Kem Trang Tien
The brief
In April 2023, Kem Trang Tien officially launched its new product line, Che Lanh (Cold Dessert Soup), and aimed to gain widespread recognition, especially among young consumers. Aurora faced significant challenges as the product Che Trang Tien was not well-known, despite the renowned name of Kem Trang Tien.
Let’s explore creative concepts with Aurora to not only create excitement and freshness but also attract the attention of young customers and solve the brand’s challenge of increasing awareness about this new product line!
- Client: Kem Trang Tien
- Industry: FMCG
- Time: 2023
Our Approach
- Utilizing a love story between a famous individual (Mr. Ice Cream) and a girl (Miss Tea) to captivate attention.
- Crafting content that showcases Kem Tràng Tiền as a brand with a distinct personality, blending contemporary vibes with an understanding of the aspirations and sentiments of multiple generations. This approach embraces the cultural flow and unique lifestyle of Hanoi.
Key activities:
- Concept
- Key Visual
- Character Design
- POSM
- Marketing Plan
