VinFast Promotional Campaigns
The brief
With world-class products, VinFast has won over the public opinions since its first launch. However, as a new brand in the automotive industry, VinFast still has to overcome challenges in building brand trust and identity.
In order to resolve the issues, marketing activities need to directly support the sales department and increase the number of purchased cars. Thereby, customers can observe the VinFast cars running in the real situation and experience firsthand any model they wish.
- Client : Vinfast
- Industry: Automotive
- Time: 2020
Our Approach
Work with partners to implement following activities:
1. Exchange old cars for new ones
The campaign introduced a new way to exchange cars, reducing the customer’s worries about changing from old cars to new ones in Hanoi, Vinh, HCM City, etc…
- 3D Transformation
- 2D Animation
- Viral Video: Change your wife
- Viral Video: Change for greater
2. Installment payment
The campaign introduced the ‘Zero installment payments’ for the VinFast purchasers, which would greatly release their financial burden.
- You are my sunshine – Khac Hung & Duc Phuc
- Peace by your side – Toc Tien
3. 5-year guarantee programs
From June 4, 2020, Lux SA2.0 and Lux A2.0 of VinFast have both been extended the guarantee period from 3 years to 5 years. This policy not only helps VinFast to reduce worries and uncertainty of customers about these two first Vietnamese car models, but also affirms VinFast’s superior service compared to other Japanese, American and Korean automotive brands with less than 3 years guarantee.
- 2D Animation
4. Customer loyalty programs
On July 28, 2020, VinFast launched a customer loyalty program, namely “Thousands of gifts” to show appreciation to their customers currently using VinFast cars. Customers who had bought Fadill or Lux cars were given the voucher to buy VinFast Lux cars with a discount of up to 120 million VND/car.
5. Series of test-drive activities
Taken place in Vinhomes’ residential areas & VinFast showrooms nationwide.
Key activities:
-
MV:
You are my sunshine – Khac Hung & Duc Phuc
-
MV:
Peace by your side - Toc Tien
- 3D Transformation
-
Viral Video:
‘Change your wife’, ‘Change for greater’
- Series of test-drive activities with VinFast
