Grand Opening - Mega Grand World Hanoi
The brief
In December 2023, the Mega Grand World Hanoi (MGW HN) project, a Super Complex of Food – Entertainment – Shopping, the vibrant “multi-experience universe” operating 24/7 and throughout the first 365 days/year in the North, officially open.
- Client: Grand World
- Industry: Retail Real Estate
- Time: 2023
Our Approach
With the expectation of becoming the top new entertainment destination in Hanoi, targeting a diverse customer base, what positioning and communication message would be appropriate for Grand World? Let’s see how Aurora approached it right below!
Key activities:
- Lifestyle photography
- Series Video KOLs
- Key Visual
- VinBus Guerilla Marketing
- Capcut Template
