Brand Guideline - iTel
The brief
As the first Mobile Virtual Network Operator in Vietnam, iTel aims to build a digital technology ecosystem, focusing on Telco-tainment services (shopping and entertainment) alongside its core telecommunications offerings (Telco).
In 2022, Aurora accompanies ITel to renew and standardize the Brand Guideline to better suit the target customers.
- Brand: iTel
- Industry: Telecommunication
- Time: 2023
Our Approach
Building a comprehensive set of evaluation criteria based on the Customer First philosophy, including the followings:
- Create a sense of connection: Interacting with users.
- Inspiring: Aligning the design concept with the brand’s vision and future direction.
Key activities:
- Brand Guideline
