2023 Marketing Campaign - Prospan
The Brief
By the end of 2023, Prospan – a German cough medicine brand with the number one market share for children in Vietnam, chooses to collaborate with Aurora to build a Marketing Plan for two product lines: Prospan Syrup & Prospan Lozenges. The goal is to increase brand recognition and boost sales revenue in the final phase of the year.
- Client: Prospan
- Industry: Medicine
- Time: 2023
Our Approach
Aurora has built an overall concept for the entire campaign and developed ideas for:
- Key Visual series with 03 regional versions: North – Central – South.
- Bumper Ads series targeting 03 customer groups: children, young people & adults (office workers).
Key activities:
- Key Visuals
- Series Bumper Ads
Thank you for the passionate "brainstorming" sessions and restless nights of Light Chasers and partners who together made the project a success.
Tuấn Anh
Art Director
Thái Hà
Art Director
Nguyễn Hường
Creative Account
Hồng Ngọc
Creative Account
Vân Anh
Creative Visual
Hiền Chi
Creative Content
