Coach - an American handbag brand - brings the impressive "Find Your Courage" campaign, taking viewers on an adventure into the magical universe with Imma, an AI character full of personality. With the famous "Coach Family" cast like Lil Nas
A latest study shows that Thailand is facing the highest burn-related death rate in Southeast Asia. This shows a severe scarcity of skin donations for burn victims. Vaseline - a global skin care brand - quickly grasped this urgent issue to launch the "Skins for Skin" campaign in collaboration with gamers across Thailand.
When it comes to learning a new language, Duolingo emphasizes that patience is key. With that mindset, the brand spares no effort to remind its students to study every day. Unfortunately, the holiday season, when you have plans with friends and family, means notifications are automatically ignored, emails go unread, and language learning is a daily grind. will definitely be at the bottom of the priority list.
In Australia, the problem of generation gap is becoming more and more serious, seemingly impossible to solve. Misunderstandings and similarities between generations, from Baby Boomers to Gen Z, they all come from different perspectives and lifestyles. Choosing an extremely painful and "difficult" issue, Australian Lamb has shown a deep understanding of customers through an attractive two-minute film in a humorous and touching way.
Marketing campaigns targeting office workers seem to be quite a difficult "problem" for beer brands. Because if not done skillfully, the campaign can become sensitive and easily mistaken that office workers "have to drink beer", which unintentionally makes customers feel like they are being imposed. Therefore, the "land" of office workers for beer brands is both "wild" and "fertile" - although unprecedented, the potential for exploitation is great. "The difficult reveals the wise", Heineken seized the opportunity to launch the #workresponsibility campaign to "capture the hearts" of this customer base.
The year 2023 is passing with more than 3 thousand hot topics on social networks, creating more than 208.5 million discussions and 1.69 billion interactions, according to data from YouNet Media's SocialTrend. Facing the constant challenge of changing "hot trends" every day, food delivery brands are making special efforts to not only keep up with the trend but also maintain their brand positioning and deep connections. identity with Gen Z.
In recent years, the insurance industry has not only marketed about protecting assets, protecting consumer safety, etc., but also about how brands create deep connections with customers through strategies. creative translation. Let's explore with Aurora the difference in emotional connection with customers of insurance brands around the world and comment to let Au know how many points you "score" for these brands!
In recent years, the application of artificial intelligence (AI) has changed the way we approach marketing. Integrating AI into your advertising strategy helps optimize targeting, personalize content, and increase engagement. AI also plays an important role in data analysis and predicting consumer trends. Specifically, in the context of Olay India's #STEMTheGap campaign, the brand applied AI to its marketing solutions to enhance interaction, communication and problem solving of the target audience.Let's explore more details with Aurora through the following article!
