#News: OLAY INDIA - Using AI to Narrow Gender Bias in Stem Sector
In recent years, the application of artificial intelligence (AI) has changed the way we approach marketing. Integrating AI into your advertising strategy helps optimize targeting, personalize content, and increase engagement. AI also plays an important role in data analysis and predicting consumer trends. Specifically, in the context of Olay India's #STEMTheGap campaign, the brand applied AI to its marketing solutions to enhance interaction, communication and problem solving of the target audience.Let's explore more details with Aurora through the following article!