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Au Notebook

#News: AUSTRALIAN LAMB - Using “Roasted Lamb” to Bridge the Generation Gap

In Australia, the problem of generation gap is becoming more and more serious, seemingly impossible to solve. Misunderstandings and similarities between generations, from Baby Boomers to Gen Z, they all come from different perspectives and lifestyles. Choosing an extremely painful and "difficult" issue, Australian Lamb has shown a deep understanding of customers through an attractive two-minute film in a humorous and touching way.

Au Notebook

#News: OLAY INDIA - Using AI to Narrow Gender Bias in Stem Sector

In recent years, the application of artificial intelligence (AI) has changed the way we approach marketing. Integrating AI into your advertising strategy helps optimize targeting, personalize content, and increase engagement. AI also plays an important role in data analysis and predicting consumer trends. Specifically, in the context of Olay India's #STEMTheGap campaign, the brand applied AI to its marketing solutions to enhance interaction, communication and problem solving of the target audience.Let's explore more details with Aurora through the following article!

Au Notebook

#News: “The difficult reveals the wise“ - What can be learned from Heineken's Customer approach strategy #workresponsibility

Marketing campaigns targeting office workers seem to be quite a difficult "problem" for beer brands. Because if not done skillfully, the campaign can become sensitive and easily mistaken that office workers "have to drink beer", which unintentionally makes customers feel like they are being imposed. Therefore, the "land" of office workers for beer brands is both "wild" and "fertile" - although unprecedented, the potential for exploitation is great. "The difficult reveals the wise", Heineken seized the opportunity to launch the #workresponsibility campaign to "capture the hearts" of this customer base.