Summer is a time when young people yearn to embrace life and explore the colorful world. Aurora has collaborated with VinWonders and Vinpearl, leading brands in Amusement Park and Hospitality, to create the Music Video “Mua he tuyet voi” (Wonderful Summer), an inspiring anthem for youth, exceeding even the wildest dreams.
Summer, on the other hand, is a perfect time for artists to make a strong impression on the public with their own distinctive products. How can a promotional MV capture the public’s attention when so many individual music products appear at the same time? Let’s see how Aurora, VinWonders, and Vinpearl handled this summer campaign!
Client : VinWonders & Vinpearl
Industry :Theme Park & Resort
Time:2023
Our Approach
Create big ideas for the campaign
Directly participating in the production of vibrant summer music videos with two famous artists Duc Phuc and Tang Duy Tan
Build a multi-platform communication strategy – Youtube, Facebook, TikTok,…
Key activities:
Music Video
Communication plan
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
