Works

Create a friendly brand image with GenZ group with 2 criteria: Creative and Friendly

• Creative by images design, music, dance and angles.
• Friendly to the spirit and energetic and. enthusiastic personality of young people.

Concept: Live green smartly together

• Be inspired by the USP of electric vehicles compared to gasoline vehicles, which is the eco friendly electric energy and the smart features. As a Green – Clean – Smart product, electric vehicles are also becoming a green-transportation trend globally.

Since scooters may be considered as our companion in many journey, and we spends even more time with those than our lover, Aurora has illustrated the connection between romantic relationship and owners and scooters’ bond.
Young people nowadays have extra high standards for choosing a lover. However, when it comes to picking out a scooter for themselves, they tend to lower the criteria and tacitly accept the shortcomings. It’s time to choose the scooter that lives up to our expectations, having the qualities everyone looks for in our ideal lovers.
That was how we came up with the idea called “If scooters were our lovers”, which include 4 short videos showing 4 unique selling points (USP) of VinFast E-scooters in comparison with current gasoline-powered ones.
In order to vividly, creatively, and clearly illustrate those USP, several treatments were used in production as:

• Exaggeration: amplifying the situation to create a deeper impression, providing entertainment for the audiences.
• Contrast: creating opposition in the setting and characters.
• Transition: natural transitioning effects create a comfortable and impressive flow.