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Bumper Ads Series - VinFast
Aurora vietnam・
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Bumper Ads Series - VinFast
The brief
An intriguing fact: Some customers are hesitant to embrace electric vehicles due to concerns about changing their driving habits; sometimes it is just the difference in starting and turning off the car from what they are accustomed to.
How can our series of bumper ads make customers realize that using and owning an electric vehicle is much simpler than they think, in a sophisticated and enjoyable way?
- Client: VinFast
- Industry: Automotive
- Time: 2023
Our Approach
The detailed concept of the Bumper Ads series illustrates that using an electric car is incredibly easy, developed based on three key criteria:
1. Engaging situations
2. Positive energy
3. Modern visual effects
In just 15 to 22 seconds, the videos convey a sense of a smart, easy-to-use, and convenient product.
Key activities:
- Bumper Ads Series
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
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For a Green Future 2023 - VinFast
Aurora vietnam・
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For a Green Future 2023 - VinFast
The Brief
In July 2023, VinFast collaborated with Aurora to develop the theme and create various media materials for the “VinFast – For a Green Future” exhibition with the aim of showcasing the company’s proud journey & demonstrating its ambition to expand into the global market, while also launching its charitable fund named “For a Green Future”.
- Client: VinFast
- Industry: Automotive
- Time: 2023
Our Approach
- Creating the overall concept for all the communication materials of the campaign.
- Building the concept and designing the Logo of the fund “For a Green Future”
- Developing the concept and designing the Key Visual for the Exhibition & Fund for a Green Future.
- Designing the exhibition display walls for the event.
- Producing the video presentation for the event.
- Handling the design that blends the vision of a green future with the presence of VinFast car products.
Key activities:
- Brand Identity
- Key Visual
- Roadshow Video
- Design marketing materials
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
Hashtags
Dự án khác
VinFast VF 8 & VF 9 - HMI ADAS
Aurora vietnam・
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VinFast VF 8 & VF 9 - HMI ADAS
The brief
In January 2022, VinFast first introduced VF 8 and VF 9 at the VinFast Global EV Day event of the CES 2022 exhibition held in Las Vegas (USA). As a pioneering product line reaching out to the world, the VF 8 and VF 9 integrate smart features in a 15-inch HMI screen – considered as “The King Element”.
- Client : VinFast
- Industry: Automotive
- Time: 2023
Our Approach
Design strategy
- Coordinating product personality into the design, ensuring synchronization with the car’s exterior and interior
- Minimalism effects, focus on functions, direct instructions to create a new habit of using HMI screen
- Highlights of Future Blue – VinFast’s brand colour
Key activities:
- UIUX
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
Hashtags
Dự án khác
The Smoky World' Viral Video
Aurora vietnam・
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The Smoky World' Viral Video
The brief
Developing concepts and creating viral videos with these goals:
- Raise consumers’ awareness of the negative effects of using gasoline motorcycles on one’s health, the environment, and so on.
- Demonstrate the differences between a world with solely gasoline vehicles and one with solely electric vehicles.
- Encourage customers to purchase VinFast e-scooter to protect their health, the environment as well as to improve their quality of life.
- Client : VinFast
- Industry: Vehicle
- Time: 03-04.2022
Our Approach
Aurora came up with the idea of constructing a fantasy world in which gasoline motorcycles personify and represent humans. That idea has conveyed the message “Whether the future we live in will be a “Smoky world” or a “Green world”, all depends on your choices.”
“Every forest starts with a sprout,
Every future starts with a choice.”
The video is about a girl attempting to protect the last green sprout of hope left in the smoky world. Through her eyes, the journey to escape this polluted and dangerous world reflected the situation of many people at this world. They not only breathe out the smoke, but also talk to each other through the engine noise, etc. In the moment of despair, while she is running alone, a man appears and takes her to a completely opposite world: a fresh, modern, and peaceful world.
The video was produced with a special treatment that highlights the sharp contrast between the two worlds in colors, characters and behaviors to trigger a change in viewers’ feelings from tension and anxiety to calm and happiness.
Key activities:
- Creative Idea
- Video Production
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
Hashtags
Dự án khác
- Email cho chúng tôi hello@auroravietnam.co
- Liên hệ với chúng tôi (+84) 96 483 1239
- Ghé thăm chúng tôi 27 Mac Thai Tong, Trung Hoa, Cau Giay, Hanoi
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