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Mid-Autumn Festival Campaign - Vincom
Aurora vietnam・
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Mid-Autumn Festival Campaign - Vincom
The brief
Vincom aims to assert its position as a “Life-design Mall” model and a shopping mall for the new generation, aiming to approach the emerging cohort, particularly the potential customers from Generation Z. The brand presents a challenge for Aurora, as throughout history, the Mid-Autumn Festival has consistently been intertwined with the essence of traditional values.
Join Aurora in exploring a concept that is not only innovative but also efficiently addresses Vincom’s proposition!
- Client: Vincom
- Industry: Retail Real Estate
- Time: 2022
Our Approach
- The Vincom Universe of Inspiration – Where gaps close in, real bonds are created. It’s beyond shopping and excitement when visiting Vincom, it’s about connecting and embracing the brand’s empathy.
- Vincom aims to emphasize the “Life-design Mall” concept and approach the new generation. Instead of using traditional and popular Mid-Autumn Festival characters like the Cuoi, Sister Hang, and jade rabbit, Vincom introduces Gen Zui Ze Squad with fresh vibes, vibrant colors, and witty language, representing the distinctive personality of Gen Z – the target Customer of this campaign.
Key activities:
- Key visual
- Character Design
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
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60 Days of Fiesta - Vincom
Aurora vietnam・
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60 Days of Fiesta - Vincom
The brief
Conceptualize and produce Key Visuals – “KV” for 03 campaigns during the Holiday Season, creating a connection between 03 KVs and expressing the jubilant and vibrant spirit of the concept “60 DAYS OF FIESTA” – An endless series of musical parties, lasting up to 60 days.
- Client: Vincom
- Industry: Retail Real Estate
- Time: 2022
Our Approach
- Black Friday: Meowrathon Black Friday (The hurry on the sales track, led by Festive Meow with a billowing bill)
- Christmas: Christmas Dance – Meowlody Festival (Happy Christmas dance under the brilliant Christmas tree and Festive Meow drives a car full of presents)
- Lunar New Year: Happy New Year – Year of the Cat (Festive Meow beats the drum to open the festival, the Ngu Cat Lam Mall cat team happily collects lucky money, and behind is a family and a couple going on a spring trip)
Key activities:
- Key Visual
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners, and friends.
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Ngu Cat Lam Mall
Aurora vietnam・
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Ngu Cat Lam Mall
The brief
Building a set of characters representing the Vincom campaign for the 2022 – 2023 Festive Season. Characters with outstanding personalities are associated with the brand’s positioning, which is “Be motivated – Stay connected daily”, as well as the concept “60 Days of Fiesta” of the campaign.
- Client : Vincom
- Industry : Retail Real Estate
- Time: 2022
Our Approach
The name of the squad was derived from the traditional values of Vietnamese people: 05 lucky gods represent wishes for good things: Phuc – Loc – Tho – Hy – Tai. The cat squad’s names were inspired by “Ngu Phuc Lam Mon” (05 good things come to the door), then stylized into “Ngu Cat Lam Mall” with the meaning: 05 cats, 05 good things come to Vincom.
- “Ngu Cat Lam Mall” becomes a companion with Vincom customers throughout the festive season. The squad is applied in Social media publications as well as decorative publications.
- The “Happy Fest Meow” calendar and the Festive Stickers are used as Trade Promotion gifts to give thanks to customers who go shopping and enjoy the holidays at Vincom.
Key activities:
- Charater Design
- Merchandise Design
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners, and friends.
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Inspirational Festival - Connecting Love
Aurora vietnam・
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Inspirational Festival - Connecting Love
The brief
During 2021 – the year after social distancing period due to Covid-19, there seemed to be a lack of connection and joy with others around us.
Vincom’s goal during this epidemic was to provide visitors a joyful, uplifting and inspiring Chrismas holiday experience to connect everyone, while maintaining the lowest implementation costs possible.
- Customer: : Vincom
- Career:: Retail Real Estate
- Time:: 12.2021
Our Approach
Inspired from ‘The Bears’
Bear – an animal representing happiness and new beginnings full of energy after hibernation. Bears are loved by all: from adults to children, everyone loves the feeling of being embraced by a soft, warm, lovely teddy bear.
Inspired by bears, Aurora has built a set of characters called Happy Bears Squad for Vincom 2021 Christmas campaign, representing warm hugs and energetic new beginnings. In addition, Aurora proposed a cost-optimization strategy by building a set of character patterns for several activities: from shopping malls decoration, to offline interaction and online communication on social media.
This campaign’s Key Visual showed a happy family following Happy Bears Squad with the key message “Inspirational Festival – Connecting Love”, linking the world of Happy Bears Squad with visitors of shopping malls.
Key activities:
- Creative Characters Set
- Master communication plan
- Key Visual
- Shopping malls decorative patterns set
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Dự án khác
- Email cho chúng tôi hello@auroravietnam.co
- Liên hệ với chúng tôi (+84) 96 483 1239
- Ghé thăm chúng tôi 27 Mac Thai Tong, Trung Hoa, Cau Giay, Hanoi
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