Background: Reaching 30 years of development, Vingroup decided to produce the MV “Proud to Fly High” – A harmony song expressing their spirit of conquering the world. Challenge
1. The “Music Marketing” fever has never cooled down and is flourishing in the fiercely competitive market.
2. The song’s lyrics bear the mark of the Group and its P&L, which can create a connection barrier between the brand and customers. How can the song appear impressively and easily digest the information in the MV?
3. The time to develop and complete the MV is very short: Only 2 weeks of production and 5 days of post-production
Client:Vingroup
Industry:Conglomerate
Time:2023
Our Approach
Making a creative video based on Vingroup’s inherent values and clever integration of P&L products while still highlighting the Vingroup people who have devoted day and night and contributed to creating prosperity.
Creating beautiful, impressive scenes and takes advantage of all the “materials” from Vingroup: Machines, equipment, people, backgrounds…
Key activities:
Key Visual
Music Video
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
