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2024 Tet Calendar - Concept & Design
Aurora vietnam・
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2024 Tet Calendar - Concept & Design
The brief
Calendar is more than an item, it’s a companion through our milestones. Each page, each quotes is a source of motivation for us to keep moving forward or bring a positive emotion everytime watching the Calendar.
As a creative agency always keeping up with new trends, Aurora aims to utilize modern technology to create a calendar that is beautiful both aesthetically and spiritually. Can AI meet these requirements?
Let’s find out the answer through our project below!
- Client: Non-brand
- Industry: Business Gifts
- Time: 2023
Our Approach
To adress the issues, Aurora has developed four core approaches with these following key points:
- Developing the main concept based on familiar themes that evoke emotions
- Using illustrated artwork to enhance human friendliness.
- Maximizing the product’s sustainability and increasing personalization for each target group.
- Utilizing Midjourney AI technology to support the creative process of illustrations while also removing biases towards mechanical and emotionless technology.
Details from the concept to the finished product are as follows.
Key activities:
- Ideation
- Desgin
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
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Banking Website - UI & UX Concept
Aurora vietnam・
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Banking Website - UI & UX Concept
The brief
Banking website is one of the most complex designs because it has to display a large amount of data and services; at the same time, it needs to ensure a simple experience and an easy-to-use interface with the majority of users. Aurora Vietnam has tried to conquer this challenge in an internal project implemented in mid-2022.
- Client: Non - brand
- Industry : Finance & Banking
- Time: 2022
Our Approach
1. Research
- It is crucial to understand current issues and customer expectations. Therefore, we conducted a survey on the current design of the Top 4 banking websites. Besides, the digital transformation process also requires a study on personalization and one-touch experiences for all needs.
- With the survey results, we created two typical user personas: Customers who already own an account and Customers who are considering opening a bank account.
2. Solution
- With the complexity of the banking website system, we understand the importance of building a Design System. It will help all designs to be synchronized and transparent, ensuring the following criteria: Design based on brand identity; Modern and futuristic; Professional Qualified for interactive environments such as layout, space, color contrast, and size…; Easy to apply and responsive on digital platforms.
- The experience of the website is also personalized according to the data provided by the customer: The greeting changes depending on the visit time of day; Display the message by the customer’s name; Customize style, color, and text size.
Key activities:
- UI & UX Concept
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
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- Email cho chúng tôi hello@auroravietnam.co
- Liên hệ với chúng tôi (+84) 96 483 1239
- Ghé thăm chúng tôi 27 Mac Thai Tong, Trung Hoa, Cau Giay, Hanoi
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