As the first Mobile Virtual Network Operator in Vietnam, iTel aims to build a digital technology ecosystem, focusing on Telco-tainment services (shopping and entertainment) alongside its core telecommunications offerings (Telco).
In 2022, Aurora accompanies ITel to renew and standardize the Brand Guideline to better suit the target customers.
Brand:iTel
Industry:Telecommunication
Time:2023
Our Approach
Building a comprehensive set of evaluation criteria based on the Customer First philosophy, including the followings:
Create a sense of connection: Interacting with users.
Inspiring: Aligning the design concept with the brand’s vision and future direction.
Key activities:
Brand Guideline
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
