In December 2023, the Mega Grand World Hanoi (MGW HN) project, a Super Complex of Food – Entertainment – Shopping, the vibrant “multi-experience universe” operating 24/7 and throughout the first 365 days/year in the North, officially open.
Client:Grand World
Industry:Retail Real Estate
Time:2023
Our Approach
With the expectation of becoming the top new entertainment destination in Hanoi, targeting a diverse customer base, what positioning and communication message would be appropriate for Grand World? Let’s see how Aurora approached it right below!
Key activities:
Lifestyle photography
Series Video KOLs
Key Visual
VinBus Guerilla Marketing
Capcut Template
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
