An intriguing fact: Some customers are hesitant to embrace electric vehicles due to concerns about changing their driving habits; sometimes it is just the difference in starting and turning off the car from what they are accustomed to.
How can our series of bumper ads make customers realize that using and owning an electric vehicle is much simpler than they think, in a sophisticated and enjoyable way?
Client:VinFast
Industry:Automotive
Time:2023
Our Approach
The detailed concept of the Bumper Ads series illustrates that using an electric car is incredibly easy, developed based on three key criteria: 1. Engaging situations 2. Positive energy 3. Modern visual effects
In just 15 to 22 seconds, the videos convey a sense of a smart, easy-to-use, and convenient product.
Key activities:
Bumper Ads Series
And for many brainstorming sessions and sleepless nights to create the success of this project, thank you our beloved Light Chasers, partners and friends.
