2024 Tet Calendar - Concept & Design
The brief
Calendar is more than an item, it’s a companion through our milestones. Each page, each quotes is a source of motivation for us to keep moving forward or bring a positive emotion everytime watching the Calendar.
As a creative agency always keeping up with new trends, Aurora aims to utilize modern technology to create a calendar that is beautiful both aesthetically and spiritually. Can AI meet these requirements?
Let’s find out the answer through our project below!
- Client: Non-brand
- Industry: Business Gifts
- Time: 2023
Our Approach
To adress the issues, Aurora has developed four core approaches with these following key points:
- Developing the main concept based on familiar themes that evoke emotions
- Using illustrated artwork to enhance human friendliness.
- Maximizing the product’s sustainability and increasing personalization for each target group.
- Utilizing Midjourney AI technology to support the creative process of illustrations while also removing biases towards mechanical and emotionless technology.
Details from the concept to the finished product are as follows.
Key activities:
- Ideation
- Desgin
