Summer, one of the biggest sales seasons, is considered a golden time for all businesses to introduce their summer products and boost revenues.
Early summer is often to discount on previous Winter-Spring Collections to prepare for summer product promotions in the middle and late season. Customers are often willing to spend more money on luxury products or likely to buy more products in the summer due to the high travel demand.
Aiming to develop a promotional campaign as vigorous and successful as other countries like Singapore, Thailand, or Korea,…. Vincom created the “Red Sale Carnival” nationwide in 2020. It has been the first national stimulus program allowing the promotion discount of up to 100%, not on special holidays of the year, approved by the Minister of Industry and Trade of Vietnam.