2023 Summer Campaign - VinFast E-scooter
The brief
Air and noise pollution are the warning issues in 2023 that can affecting the future and environment of Vietnam. Therefore, to create a sustainable life for the young generation of Vietnam, VinFast E-scooter collaborated with Aurora Vietnam to launch the Summer 2023 campaign with the image of a trendy, smart and environmental friendly scooter, targeting students who buy scooter for the first time.
- Client : VinFast E-scooter
- Industry : Electric Motorcycle
- Time: 2023
Our Approach
Create a friendly brand image with GenZ group with 2 criteria: Creative and Friendly
- Creative by images design, music, dance and angles.
- Friendly to the spirit and energetic and. enthusiastic personality of young people.
Concept: Live green smartly together
- Be inspired by the USP of electric vehicles compared to gasoline vehicles, which is the eco friendly electric energy and the smart features. As a Green – Clean – Smart product, electric vehicles are also becoming a green-transportation trend globally.
Key activities:
- Character and Sticker Design
- iTVC/TVC
- IMC Planning and Concept for the Campaign
