Ngu Cat Lam Mall
The brief
Building a set of characters representing the Vincom campaign for the 2022 – 2023 Festive Season. Characters with outstanding personalities are associated with the brand’s positioning, which is “Be motivated – Stay connected daily”, as well as the concept “60 Days of Fiesta” of the campaign.
- Client : Vincom
- Industry : Retail Real Estate
- Time: 2022
Our Approach
The name of the squad was derived from the traditional values of Vietnamese people: 05 lucky gods represent wishes for good things: Phuc – Loc – Tho – Hy – Tai. The cat squad’s names were inspired by “Ngu Phuc Lam Mon” (05 good things come to the door), then stylized into “Ngu Cat Lam Mall” with the meaning: 05 cats, 05 good things come to Vincom.
- “Ngu Cat Lam Mall” becomes a companion with Vincom customers throughout the festive season. The squad is applied in Social media publications as well as decorative publications.
- The “Happy Fest Meow” calendar and the Festive Stickers are used as Trade Promotion gifts to give thanks to customers who go shopping and enjoy the holidays at Vincom.
Key activities:
- Charater Design
- Merchandise Design
