If Scooters were our lovers' Video Series
The brief
Vietnamese consumers still have prejudices in choosing electric scooters because they are using gasoline-powered ones for a long period of time. These prejudices are barriers stopping consumers from shifting to electric motorcycles in general and VinFast e-scooters in particular.
The challenge of VinFast E-scooter is creating a series of video aimed at:
- Show the superiority and distinctiveness of VinFast e-scooters over gasoline motorbikes in an engaging and novel way.
- Encourage consumers to purchase VinFast e-scooters to enjoy the best features and services.
- Client: VinFast E-scooter
- Industry: Vehicle
- Time: 03.2022
Our Approach
Since scooters may be considered as our companion in many journey, and we spends even more time with those than our lover, Aurora has illustrated the connection between romantic relationship and owners and scooters’ bond.
Young people nowadays have extra high standards for choosing a lover. However, when it comes to picking out a scooter for themselves, they tend to lower the criteria and tacitly accept the shortcomings. It’s time to choose the scooter that lives up to our expectations, having the qualities everyone looks for in our ideal lovers.
That was how we came up with the idea called “If scooters were our lovers”, which include 4 short videos showing 4 unique selling points (USP) of VinFast E-scooters in comparison with current gasoline-powered ones.
In order to vividly, creatively, and clearly illustrate those USP, several treatments were used in production as:
- Exaggeration: amplifying the situation to create a deeper impression, providing entertainment for the audiences.
- Contrast: creating opposition in the setting and characters.
- Transition: natural transitioning effects create a comfortable and impressive flow.
Key activities:
- Creative Idea
- Series Video Production
