Retail Real Estate
The brief
Vincom is the largest retail estate company in Vietnam, with more than 80 malls across 40 provinces nationwide. One of the key marketing tasks is to directly support the retail leasing phase, including planning and launching the communication plans. The objective is to achieve a minimum 90% of occupancy rate to ensure the success of malls after officially operating.
MAIN TASKS
- Identify the target audiences (Catchment Area)
- Evaluate the Target Audience’s demands and insights
- Develop appropriate unique selling points for the project, which are both appealing to the retailers and consumers.
CHALLENGE
The Non-Central Business District (Non-CBD) location of the Vincom Mega Mall’s 3 newly launched buildings (Gia Lam, Tay Mo, District 9) is a tough challenge for Vincom in attracting customers.
- Customer: Vincom
- Career: Retail Real Estate
- Time: 2019
Our Approach
SCOPE OF WORK
- Build the communication plan for the leasing phase
- Develop Sale kit
- Organize the opening for lease event
- Organize the conference for sharing and connecting retailers.
EVENTS
02 events & conferences:
- Develop the events’ concepts
- Produce the events’ contents
- Organize the events..
Key activities:
- 03 Vincom Mega Mall projects (Ocean Park, Smart City, Grand Park) in the leasing phase
- 02 Vincom Mega Mall projects (Royal City, Times City) – in the opening phase and reposi-tioning stage
- More than 50 other projects from the high-end to the mid-tiers buildings
