Women are often the main target customers of retail industries such as fashion/beauty, home, food, supermarket, entertainment, etc. Therefore, one of the most crucial marketing objectives is to attract them, especially on International women’s day (08.03) and Vietnamese women’s day (20.10).
The campaigns must not only awaken the curiosity of women and attract them to participate in the event, but also strengthen the connection between the brand and half of the world’s population. Thereby, the sales department is also supported to increase the occasional revenues.