Bumper Ads Series - VinFast
The brief
An intriguing fact: Some customers are hesitant to embrace electric vehicles due to concerns about changing their driving habits; sometimes it is just the difference in starting and turning off the car from what they are accustomed to.
How can our series of bumper ads make customers realize that using and owning an electric vehicle is much simpler than they think, in a sophisticated and enjoyable way?
- Client: VinFast
- Industry: Automotive
- Time: 2023
Our Approach
The detailed concept of the Bumper Ads series illustrates that using an electric car is incredibly easy, developed based on three key criteria:
1. Engaging situations
2. Positive energy
3. Modern visual effects
In just 15 to 22 seconds, the videos convey a sense of a smart, easy-to-use, and convenient product.
Key activities:
- Bumper Ads Series
