REACH
Landmark 81 SkyView - Reach for the sky
The brief
Landmark 81 SkyView, the highest observatory in Southeast Asia, is not only a place to enjoy a panoramic view of Saigon, but also a proud symbol of national aspirations to conquer the top of the world. With the main idea ‘Reach the sky’, the Landmark 81 SkyView Observatory opens an inspiring walk in the clouds, thereby encouraging Vietnamese people to continue to explore new horizons and register themselves on the world map.
- Client: : Vincom
- Industry: : Retail Real Estate
- Time:: 2018
Our Approach
Landmark 81 SkyView brings the customers an inspirational journey through the clouds, thereby encouraging Vietnamese people to continue exploring new horizons and shining on the world map.
SCOPE OF WORK:
1. Develop the Landmark 81’s brand identity and the Key Visual for the grand opening
2. Design a consistent customer experience through both online and offline channels accompanied by ‘Miss Little Cloud’ — the main character of LM81’s project
3. Setup the experience system and billboards
4. Organize the opening event
5. Launch the communication plans before, during, and after the event.
Key activities:
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Product Video:
‘Beauty in the clouds’
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Exhibition:
‘80 inspirational stories’ with the key message: ‘Write your own 81st story’
Kết quả
"Landmark 81 SkyView’s grand opening campaign successfully brought exciting experiences for customers and made a hit for brand. "
47m
2.5m
ENGAGEMENT
