REACH
Vincom Center Landmark 81 Grand Opening
The brief
Vincom Center Landmark 81 is located at the podium of Landmark 81 tower, a new symbol of Vietnam. This place not only is a must-go entertainment place in HCMC; but also, a symbol of the national dream of reaching out and shining on the world map.
To spread this meaning, we developed the marketing campaign for LM81 based on the main idea ‘A New Symbol, A New Milestone’. Thereby, encouraging the young Vietnamese generation to pursue their dream and always strive for having equal footing with the greatest powers of five continents.
- Client: : Vincom
- Industry: : Retail Real Estate
- Time: : 2018
Our Approach
Representing the Vietnamese’s burning aspiration for modernity and prosperity, which now comes true, Landmark 81 is the symbol of:
The national dream of reaching out and shining on the world map
The Vietnamese aspiration for having equal footing with the greatest powers of five continents
The proof of Vietnamese’s talent, intelligence, and aspirations in the journey to conquer the top of the world.
Thus, Landmark 81 has inspired the next Vietnamese generations to continue the endless journey of reaching out and making their dreams come true.
Key activities:
- The Grand Opening event with singer Toc Tien
- The LM81's Lightning event with singers Toc Tien, Noo Phuoc Thinh, and Min
- E-magazine: ‘Landmark 81 – New proud symbol of Saigonese’
Kết quả
Vincom Center Landmark 81 Grand Opening Campaign not only impressed customers but also created a new symbol of Ho Chi Minh City and brought many prestigious awards.
26m
20k
VIDEO SHARES
2m
VIDEO VIEWS
