ENGAGEMENT
Spring reunions - A new year of good fortune
The brief
Tet, the biggest shopping season of the year with strong competition from many destinations for shopping and spring travel. The problem at that time was how to link traditional values with modernity, erase the gap between generations, and bring Tet atmosphere at modern Vincom shopping malls?
- Client: Vincom
- Industry: Retail Real Estate
- Time: 2019
Our Approach
The concept was to combine traditional with modern values and preserve the traditional rituals at the Tet Holiday in Vincom’s modern space.
When the spring came, Vincom became a destination of joyfulness with the presence of Sanxing – the three gods of Fortune (Phúc), Prosperity (Lộc) and Longevity (Thọ)
TET 2019 POSM
Including divrerse POSM with 200 different sizes such as: Standee, Glass decal stickers, Banner, Hanger, etc., which were consistently adapted for almost 80 Vincom malls
DECORATION
Inumerable Happiness (With the largest fortune tree in Vietnam)
Gaining one’s laurels (With the miniatures illustrating the legend of “The carp leaping over the dragon gate”)
Welcoming the Spring with Golden swallows
Four-season apricotblossom/peach blossom.
Key activities:
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Event:
The Spring Festival was with the sales event and Lunar new year's activations.
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Viral Video:
‘A day of role-swapping’ The story was built on the unexpected role reversal between young couple of husband and wife, which helped them understand each other's difficulties and became more connected when Tet came.
Kết quả
Vincom Tet 2019 Campaign brought great results in terms of revenue and reach.
110m
