REACH
A wonderful holiday season
The brief
As Vietnam’s leading retail reals estate company, Vincom’s Christmas campaign 2018 was required to acquire and connect the insights of diverse target customers, from the young to the family groups.
Reviving the tradition of kissing under the sprigs of the mistletoe for eternal love, the Christmas campaign 2018 was built on the main idea of ‘Timeless happiness’ to highlight the meanings of love, family, and friend reunions. This campaign encouraged customers to express their love and enjoy the brightly lit space with colourful Christmas trees, beautiful angels, and impressive light shows in Vincom together.
- Client: : Vincom
- Industry: : Retail Real Estate
- Time: : 2018
Our Approach
‘Santa Claus always gives everyone gifts, but who will give one for him?’
Revolving around this question, Aurora had built the Christmas campaign based on the Hope reindeer’s journey through magical lands to bring the best gift to Santa. Along with the adventures, Hope also realized the deep meanings of each happy moment that happened in his life.
Each Vincom mall represented one wonderful Christmas land that Hope came by:
The valley of baubles and silver bells
The glamorous palace
The Santa’s gift factory
The sweet-candy world.
Key activities:
- 'Time-stop' Flash mob
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Trade Marketing:
Exchange bills to receive Hope reindeer's gift set
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Event:
Light up the Christmas tree
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Viral video:
‘Timeless Happiness’
Kết quả
Not only strongly supporting business activities, conveying meaningful messages about the value of time and happy moments with loved ones, the campaign also made a hit on the media for Vincom:
67m
4.5m
ENGAGEMENT
