Bat Vi Nghinh Xuan - Aurora Giftset Tet 2023
The brief
Đã thấy hơi xuân trong gió may
Vương trên mái lá tiễn đông gầy
Nhà ai vừa quét tường vôi trắng
Thỏ thẻ bên thềm hoa cúc lay
Tet is an occasion to convey heartfelt words and express our deepest appreciation to those who are precious to us, through the gifts we give.
“Bat Vi Nghinh Xuan” is a creative gift project by Aurora, which we are honored to present on the occasion of the Lunar New Year 2023. It is a gift that represents the harmonious fusion of spiritual, artistic, and creative values, providing the recipient with diverse emotions and experiences to explore and enjoy through all five senses.
Scope of work:
- Develop ideas and concepts
- Build the product
- Illustrate and design
- Manufacture the product
- Client: Aurora Vietnam
- Industry: FMCG
- Time: 2023
Our Approach
Năm mới bắt đầu bằng mùa Xuân,
món quà Tết bắt đầu từ tâm ý người tặng.
Gói trong đó vị nghĩa tình, vị thương nhớ, vị mong chờ.
Và cả vị bất ngờ chờ người nhận khám phá.
Bat Vi Nghinh Xuan – Eight flavors to welcome the new spring, Eight “tastes” to fulfill the Tet.
Inspired by the two beautiful things of the Vietnamese Lunar New Year: The Tet jam tray and the open doors, Bat Vi Nghinh Xuan symbolizes the wish of a warm home always open to welcome each person returning.
“Bat Vi” not only recall the familiar tastes of traditional Tet but also imply the eight flavors of life.
“Nghinh Xuan” not only means “open doors” but also conveys the wish to reunite and gather on Tet, reminding each person to “open their hearts” to connect and celebrate Tet.
With the full experience from Eating to Playing and Enjoying Tet, Bat Vi Nghinh Xuan conveys many spiritual values and good wishes to the recipient.
- Eating with full flavor of Tet: Relive the joy of childhood with 8 familiar Tet tastes delivered through 8 gifts, bringing an open and exploratory experience with layers of poems and illustration.
- Have fun with Tet: Excited in the joy of meeting and reunion of spring days knocking on the door, “Ban toi choi nha” and “Ca nha thuong nhau” – two versions of boardgames for family and friends on the inside of the gift box, promise bringing laughter during Tet holiday.
- Enjoy Tet wholeheartedly: Not only packed in colors and flavors, Tet is also present in very familiar sounds.
Key activities:
- Product Development Strategy
- Illustration & Design
