Au Notebook: Conquering Gen Z on special occasions

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In the era of digital transformation, banks not only need superior technology but also must have a “transformative” approach that suits the tastes of Gen Z (the main and potential customers of digital banking). Along with that, the overflow of information makes banks struggling to adapt to new creative development strategies every day so that the output content is appropriate and keeps up with trends.

Understanding this, Aurora produced the report “Innovative trends in the Banking industry: Conquering Gen Z on special occasions” based on the following 3 criteria:

• Outstanding trends in the banking industry
• Gen Z trends in the banking industry
• Suggest creative solutions for especially important occasions

From there, banks can “hold” Gen Z in the palm of their hand and create explosive campaigns, turning important and meaningful occasions into a beautiful image engraved in the minds of consumers.

Banking industry trends

Gamification

• More than 3 billion people play video games and this trend has led to the growing popularity of Gamification models in the Banking industry (according to Statista).
• 26.5% is the compound annual growth rate that Gamification promises until 2027.
• 68% is the rate of increasing interactions on social networks that Gamification helps brands.
• 700% is an impressive increase in conversion rate when banks apply Gamification to activities and promotional programs.

The benefits that “Gaming” brings:

• Attract new customers
• Increase retention, stickiness, and loyalty from customers
• Rejuvenate the way to reach potential young customers

👉🏻  Case study analysis Here!

Invest in unique experiential activities to attract customers

Special holidays for each brand in general and the banking industry in particular are an important opportunity to attract and increase brand love with target customers with unique purchasing and gratitude experiences.

Instead of boring customers with somewhat dry historical messages, how are brands around the world telling their own stories?

• Sberbank – Keepers of the Ages: Celebrate the 175th birthday with a light and art party: “An image is more powerful than a thousand words.” Instead of introducing 175 years of development with lengthy speeches, Sberbank told its historical story with a majestic light show through classical works of art.
• BNP Paribas – Well of history: Create your own website to tell the story of 200 years of development, why not? How to celebrate 2 centuries of existence and development in a cool way? BNP Paribas Bank has set up an interesting blog to tell its story with concise, easy-to-understand news. Here, customers can encounter witty newspaper headlines and eye-catching images, customized according to each person’s needs and reading preferences.

👉🏻  Case study analysis Here!

Gen Z trends

Approach communication in a different direction

“As the first generation to grow up with smartphones, Gen Z possesses a more sophisticated level of visual discrimination than previous Gen Y and Gen X.”

• Ads in the context of music: Gen Z consumers prefer ads that appear in the context of music (39% Gen Z vs. 32% Gen Y and 28% Gen X).
• Attractive, unique images: Gen Z consumers are more likely to pay attention to an online video that looks appealing or has a great, unique design (30% Gen Z vs. 24% Gen Y and 24% Gen X).
• Fun stuff: 51% of Gen Z consumers say they remember ads that make them laugh the most. From there, brands need to build campaigns that are more ear-catching and eye-catching.

👉🏻 Find out detailed Gen Z insights Here!

Promote personalization of experience

“Gen Z is willing to pay more for personalized brand experiences.”

• 73% of Customers expect brands to anticipate their needs and expectations.
• 56% of Customers expect the offers they receive to be personalized.
• 88% of customers think that experience is as important as products and services.

Love and choose brands that bring a lot of emotions

• 60% of consumers in Generation Z and Millennials in Kantar’s Purpose 2020 report said: “I like brands that have a point of view and stand for something.”
• 175% Is the 12-year growth in brand value of companies that the public believes have a positive impact on society.
• 70% of brand value growth is from businesses with low positive impact.

👉🏻 Explore Bank Report details Here!

Conclude

The media

To keep up with Gen Z’s interest trends, banks need to continuously change and adapt to be able to create appropriate content to attract and conquer this potential young customer group: Content is placed in The music scene and images are invested in design with youthful, dynamic colors…

Customer experience

• The trend of personalizing experiences is becoming more and more popular around the world and is also one of the top concerns of Gen Z in particular, forcing banks to make more efforts in understanding their desires, preferences, and interests. Their intention is to come up with policies, programs, and gifts that both maintain their identity and at the same time bear the unique mark of each customer.
• Unique experiential activities in public places also contribute to bringing many positive emotions to customers, thereby effectively increasing brand recognition, bringing feelings of curiosity and excitement about the brand. in the public.

👉🏻 Join Aurora to explore in more detail the implementation activities for the Bank Here!

Are you ready to have creative and unique communication ideas for your brand? Contact Aurora right at email: hello@auroravietnam.co!

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