Works

Happy Long Yeah – Vạn sự như Rồng

With just some simple ingredients, let’s see how Aurora creates a vibrant Tet gift box with its own unique style!

Concerned by those simple questions, Mixtape Hanoi was born. Each scent, color, and sound is carefully packaged as a gift to those who always hold a special place for Hanoi in their heart.

WAKE UP FESTIVAL: PHU QUOC RING-A-DING, LET’S PARTY TO THE FULLEST!
From VinWonders’ main message, Aurora desmonstrated the festive atmosphere of Phu Quoc according to the invitation of Teddy Jones – one of the brand’s mascots, bringing everyone to the land of Christmas festivities. The colorful world unfolds before the eyes, welcoming visitors to come and experience it.

With the expectation of becoming the top new entertainment destination in Hanoi, targeting a diverse customer base, what positioning and communication message would be appropriate for Grand World? Let’s see how Aurora approached it right below!

Building a comprehensive set of evaluation criteria based on the Customer First philosophy, including the followings:

• Create a sense of connection: Interacting with users.
• Inspiring: Aligning the design concept with the brand’s vision and future direction.

The detailed concept of the Bumper Ads series illustrates that using an electric car is incredibly easy, developed based on three key criteria:
1. Engaging situations
2. Positive energy
3. Modern visual effects
In just 15 to 22 seconds, the videos convey a sense of a smart, easy-to-use, and convenient product.

Aurora has built an overall concept for the entire campaign and developed ideas for:

• Key Visual series with 03 regional versions: North – Central – South.
• Bumper Ads series targeting 03 customer groups: children, young people & adults (office workers).

Home360 was founded with three core principles – professionalism, dedication, and transparency. Therefore, Aurora proposed a website design that ensured the following elements are represented:
(1) Strong alignment with the brand identity
(2) Transparent, trustworthy, and professional information
(3) Focusing on optimizing the platform for mobile devices

To adress the issues, Aurora has developed four core approaches with these following key points:

• Developing the main concept based on familiar themes that evoke emotions
• Using illustrated artwork to enhance human friendliness.
• Maximizing the product’s sustainability and increasing personalization for each target group.
• Utilizing Midjourney AI technology to support the creative process of illustrations while also removing biases towards mechanical and emotionless technology.

Details from the concept to the finished product are as follows.

• Making a creative video based on Vingroup’s inherent values and clever integration of P&L products while still highlighting the Vingroup people who have devoted day and night and contributed to creating prosperity.
• Creating beautiful, impressive scenes and takes advantage of all the “materials” from Vingroup: Machines, equipment, people, backgrounds…

• Creating the overall concept for all the communication materials of the campaign.
• Building the concept and designing the Logo of the fund “For a Green Future”
• Developing the concept and designing the Key Visual for the Exhibition & Fund for a Green Future.
• Designing the exhibition display walls for the event.
• Producing the video presentation for the event.
• Handling the design that blends the vision of a green future with the presence of VinFast car products.

To be able to reach to the right audiences, Aurora and VinWonders planned to create a series of Key Visuals with iTVC that are tailored to each destination’s target audience and festival theme, expressing the core message: “At VinWonders, miracles are in real life“.

Create a friendly brand image with GenZ group with 2 criteria: Creative and Friendly

• Creative by images design, music, dance and angles.
• Friendly to the spirit and energetic and. enthusiastic personality of young people.

Concept: Live green smartly together

• Be inspired by the USP of electric vehicles compared to gasoline vehicles, which is the eco friendly electric energy and the smart features. As a Green – Clean – Smart product, electric vehicles are also becoming a green-transportation trend globally.

• Create big ideas for the campaign
• Directly participating in the production of vibrant summer music videos with two famous artists Duc Phuc and Tang Duy Tan
• Build a multi-platform communication strategy – Youtube, Facebook, TikTok,…

• Utilizing a love story between a famous individual (Mr. Ice Cream) and a girl (Miss Tea) to captivate attention.
• Crafting content that showcases Kem Tràng Tiền as a brand with a distinct personality, blending contemporary vibes with an understanding of the aspirations and sentiments of multiple generations. This approach embraces the cultural flow and unique lifestyle of Hanoi.

Design strategy

• Coordinating product personality into the design, ensuring synchronization with the car’s exterior and interior
• Minimalism effects, focus on functions, direct instructions to create a new habit of using HMI screen
• Highlights of Future Blue – VinFast’s brand colour

Năm mới bắt đầu bằng mùa Xuân,
món quà Tết bắt đầu từ tâm ý người tặng.
Gói trong đó vị nghĩa tình, vị thương nhớ, vị mong chờ.
Và cả vị bất ngờ chờ người nhận khám phá.

Bat Vi Nghinh Xuan – Eight flavors to welcome the new spring, Eight “tastes” to fulfill the Tet.

Inspired by the two beautiful things of the Vietnamese Lunar New Year: The Tet jam tray and the open doors, Bat Vi Nghinh Xuan symbolizes the wish of a warm home always open to welcome each person returning.

“Bat Vi” not only recall the familiar tastes of traditional Tet but also imply the eight flavors of life.

“Nghinh Xuan” not only means “open doors” but also conveys the wish to reunite and gather on Tet, reminding each person to “open their hearts” to connect and celebrate Tet.

With the full experience from Eating to Playing and Enjoying Tet, Bat Vi Nghinh Xuan conveys many spiritual values and good wishes to the recipient.

• Eating with full flavor of Tet: Relive the joy of childhood with 8 familiar Tet tastes delivered through 8 gifts, bringing an open and exploratory experience with layers of poems and illustration.
• Have fun with Tet: Excited in the joy of meeting and reunion of spring days knocking on the door, “Ban toi choi nha” and “Ca nha thuong nhau” – two versions of boardgames for family and friends on the inside of the gift box, promise bringing laughter during Tet holiday.
• Enjoy Tet wholeheartedly: Not only packed in colors and flavors, Tet is also present in very familiar sounds.

Based on various insights from the finance&banking industry research and creative birthday concepts, Aurora believes that KV&TVC with the following big ideas will make Vietcombank’s Grand Promotion Campaign more attractive and successful:

• Main KV: Van qua hay – Thuong moi ngay (The “exciting” and “fulfilling” moment when the customer received gifts from Vietcombank’s staff)
• Sub KV: Tuan le sinh nhat – Giao dich la co qua (The sub-KV is the zoom-in picture of the main KV, which enhanced the connection between these KVs)7
• TVC: A combination of the unique background (a birthday cake-shaped gift factory with continuous gift production lines to transport to customers) and the vibrant theme song (which emphasized the “gift” element, USP of the Promotion program, and a straightforward, catchy Call-To-Action)

• The Vincom Universe of Inspiration – Where gaps close in, real bonds are created. It’s beyond shopping and excitement when visiting Vincom, it’s about connecting and embracing the brand’s empathy.
• Vincom aims to emphasize the “Life-design Mall” concept and approach the new generation. Instead of using traditional and popular Mid-Autumn Festival characters like the Cuoi, Sister Hang, and jade rabbit, Vincom introduces Gen Zui Ze Squad with fresh vibes, vibrant colors, and witty language, representing the distinctive personality of Gen Z – the target Customer of this campaign.

Based on various insights from the furniture industry research, as well as in-depth interviews with Hoa Phat Furniture’s employees, partners and consumers, Aurora proposed a comprehensive marketing strategy with the big idea:

TAKE THE LEAD TOGETHER

• Product Marketing | Offer an optimal positioning strategy for all brand’s existing products.
• Trade Marketing | (1) Develop a long-term strategy to expand cooperation, optimizing bidding channels and annual trade calendars. (2) Optimize the customers’ shopping experience.
• Communication | Building a communication strategy and transformation roadmap targeting on 03 main audiences: Internal, Dealers, and Consumers with the message: “Brighten up your space, take the lead together.

What will happen if a Manager thinks that replacing all the old office furniture with newer ones is the most effective way to boost working efficiency? And he stands to protect his “crazy” idea to his conservative Boss?
Using the rap battle way, the hottest trend in Vietnam at this time, this TVC idea vividly illustrated the conflict between employees and their managers about changing their outdated office furniture. After the rap battle, the Boss understood that the office furniture played crucial roles in making an ideal working environment. Then, he agreed on altering the old furniture into The One’s products, which is more modern and comfortable, to help his employees work effectively and ready to “take the lead”.
Moreover, the brand name “The One Furniture”  was repeated in the Rap’s chorus along with unique brand dancing style to help audiences keep it in mind longer.

• Black Friday: Meowrathon Black Friday (The hurry on the sales track, led by Festive Meow with a billowing bill)
• Christmas: Christmas Dance – Meowlody Festival (Happy Christmas dance under the brilliant Christmas tree and Festive Meow drives a car full of presents)
• Lunar New Year: Happy New Year – Year of the Cat (Festive Meow beats the drum to open the festival, the Ngu Cat Lam Mall cat team happily collects lucky money, and behind is a family and a couple going on a spring trip)

The name of the squad was derived from the traditional values of Vietnamese people: 05 lucky gods represent wishes for good things: Phuc – Loc – Tho – Hy – Tai. The cat squad’s names were inspired by “Ngu Phuc Lam Mon” (05 good things come to the door), then stylized into “Ngu Cat Lam Mall” with the meaning: 05 cats, 05 good things come to Vincom.

• “Ngu Cat Lam Mall” becomes a companion with Vincom customers throughout the festive season. The squad is applied in Social media publications as well as decorative publications.
• The “Happy Fest Meow” calendar and the Festive Stickers are used as Trade Promotion gifts to give thanks to customers who go shopping and enjoy the holidays at Vincom.

Aurora came up with the idea of constructing a fantasy world in which gasoline motorcycles personify and represent humans. That idea has conveyed the message “Whether the future we live in will be a “Smoky world” or a “Green world”, all depends on your choices.”
“Every forest starts with a sprout,
Every future starts with a choice.”
The video is about a girl attempting to protect the last green sprout of hope left in the smoky world. Through her eyes, the journey to escape this polluted and dangerous world reflected the situation of many people at this world. They not only breathe out the smoke, but also talk to each other through the engine noise, etc. In the moment of despair, while she is running alone, a man appears and takes her to a completely opposite world: a fresh, modern, and peaceful world.
The video was produced with a special treatment that highlights the sharp contrast between the two worlds in colors, characters and behaviors to trigger a change in viewers’ feelings from tension and anxiety to calm and happiness.

Since scooters may be considered as our companion in many journey, and we spends even more time with those than our lover, Aurora has illustrated the connection between romantic relationship and owners and scooters’ bond.
Young people nowadays have extra high standards for choosing a lover. However, when it comes to picking out a scooter for themselves, they tend to lower the criteria and tacitly accept the shortcomings. It’s time to choose the scooter that lives up to our expectations, having the qualities everyone looks for in our ideal lovers.
That was how we came up with the idea called “If scooters were our lovers”, which include 4 short videos showing 4 unique selling points (USP) of VinFast E-scooters in comparison with current gasoline-powered ones.
In order to vividly, creatively, and clearly illustrate those USP, several treatments were used in production as:

• Exaggeration: amplifying the situation to create a deeper impression, providing entertainment for the audiences.
• Contrast: creating opposition in the setting and characters.
• Transition: natural transitioning effects create a comfortable and impressive flow.

1. Research

• It is crucial to understand current issues and customer expectations. Therefore, we conducted a survey on the current design of the Top 4 banking websites. Besides, the digital transformation process also requires a study on personalization and one-touch experiences for all needs.
• With the survey results, we created two typical user personas: Customers who already own an account and Customers who are considering opening a bank account.

2. Solution

• With the complexity of the banking website system, we understand the importance of building a Design System. It will help all designs to be synchronized and transparent, ensuring the following criteria: Design based on brand identity; Modern and futuristic; Professional Qualified for interactive environments such as layout, space, color contrast, and size…; Easy to apply and responsive on digital platforms.
• The experience of the website is also personalized according to the data provided by the customer: The greeting changes depending on the visit time of day; Display the message by the customer’s name; Customize style, color, and text size.