Au Notebook: 04 Latest Internal Communication Creative Trends

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In recent years, internal communication activities have been increasingly focused by businesses, especially after the impact of Covid-19 caused a significant reduction in the effectiveness of interactions between departments. This is a tool to help increase the connection between personnel and corporate culture and gain favorable views from the public.

So, how can internal communication activities both inspire and help employees relieve stress and motivate them to stick with the company for a long time?

Let’s explore with Aurora to see the creative trend of internal communication at famous brands such as: Baemin, Vinamilk, TH Group, ….what’s unique!

Trend 01: “Creating a trend with creative internal activities”

For brands with a large number of young employees, “trending” is the easiest activity to engage with. Therefore, instead of dry internal communication, many brands have chosen humorous and creative games, challenges, … not only “pleased” with personnel, but also attracted a large number of people. large audience on media platforms, social networks.

• Moji – Special Moji: What does internal activity mean it can’t be “public”? As a typical example of internal communication becoming a trend after being posted on Tik Tok and Youtube, the “Moji Special” channel is currently a Tik Tok channel that is interested by a large number of young people with views ranging from 500k – 1 million views.

• Hoa Lo Prison Relic – “No Backpack day”: Fanpage “Hoa Lo Prison Relic” also known as “Fanpage to catch the fastest trend” also has creative communication activities, “trend swing”, for example. such as “Backpack-free day”: All departments replace bags/backpacks to work with other creative items to store supplies, making the normal working day more interesting.

👉🏻 Want to read the details of the internal media creative trends report? Check Now Here !

Trend 02: “Spreading the trend of sustainable development”

Focusing on young people’s concerns about fashion trends, the environment, etc. sustainability, many famous brands have also moved to implement internal activities with the goal of spreading and encouraging Positive things in the staff.

• Baemin Vietnam – “Dare to Rewear”: Mastering the motto “old is new”, BAEMIN cooperates with Piktina (secondhand fashion app) to jointly organize “Dare 2 Rewear”, an internal event to help BAEMINists exchange old items with colleagues, renew their own wardrobes, both saving costs and having fun.
• TH Group – “TH True Heroes”: Taking the superhero concept with interesting names such as Pin Man, Recycle Witch or Captain Community, TH Group honors five employees – five superheroes who have pioneered actions in their lives. sustainable development, such as the invention of an automatic corn chopping line, or the recycling of waste oil drum lids into a “supercar” model… to spread the beautiful actions of green lifestyle.

👉🏻 Want to read the details of the internal media creative trends report? Check Now Here!

Trend 03: “Using music to increase entertainment”

• Vinamilk – MV “Hai Journey”: Instead of printing a manual as usual, Vietnam Dairy Products Joint Stock Company – Vinamilk uses rap music – a very trendy music genre with young people to disseminate its rules and values. At the core of the business, catchy lyrics: “Hello, I’m a Pilot / Come with me to Vinamilk Cruise”; “More than 40 years of solidarity with dear brothers / No matter how difficult it is, you must remember six things” has helped “rejuvenate” the brand’s personality, making businesses closer to employees.

• Generali – MV “More than a workplace”: Making good use of the distinctive colors and brand philosophy, Generali not only wins the hearts of young people with emotional promotional videos but also internal communication MVs unique. “More Than A Workplace” was shot as a one-shot (a single shot), giving it a “smooth” feel. Combined with the song full of positive energy: “We often say that / We are lucky to have equals / It’s really nice to work where but in Gen!”, the film has fully expressed the literature. Generali’s business: more than a workplace.

Trend 04: “Attract with interesting content publications”

• Vincom – “Heart Diary”: In addition to office workers, Vincom’s human resources system also has a section of unskilled workers, from security guards, laborers to sales staff. So how to make corporate culture training as simple and straightforward as possible? Conceptualized by Aurora’s staff, Diary of the Heart was born, combining case stories with close illustrations, combining easy-to-remember and accessible messages for the audience. everyone.

• Aurora Vietnam – “Why should the rules be regular”: Applying the 04 most prominent trends for internal communication topics, Aurora and Light Chaser have created a set of rules called “What about the rules” just be regular” with the main format of memes commonly found on social networking platforms. With the main character Aura – the company’s mascot, Aurora has “transformed” the content about the dry, rigid rules into a series of funny, witty and extremely understandable photos, helping to increase the inspiration to work for the company. young staff in the company.

👉🏻 Want to read the details of the internal media creative trends report? Check Now Here!

Are you ready to own unique, creative and surprising ideas for your internal communication activities? Contact Aurora immediately to have a coffee session with lots of great ideas! Book an appointment with us at: hello@auroravietnam.co  

And don’t forget to read more training content, reports, trends, consumer behavior… only at Aurora website & fanpage!