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In a world of “cannot”, there is always a magic power of “Why not?”

Take courage to step out of your comfort zone, fight the invisibility and create astonishing results.

Light Chasers

We are Light Chasers who believe in the Light of positive things, and relentlessly pursue them with all our might. We can help our fellow travelers find the most effective solution, in the shortest time and in the simplest way.

Our Method

The Light
Journey

05 steps
of the journey

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05 steps
of the journey

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05 steps
of the journey

The Light Journey

Is a straight line the fastest way to get to your destination?
If there are many obstacles on the path from A to B, trying to go in a straight line will only create losses. At this time, we need to change our perspective, deviate from the straight line to find the most effective path.
This truth is similar to 4D and 5D space, where we can bend space, the Alpha Light jump is the shortest path to help us reach our destination quickly.

The Light Journey is the method Aurora uses to solve the problems that brands encounter, and bring brands to their goals through the shortest path like the Alpha jump – Speed, Flexibility, Simplicity.

05 steps of the journey
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The Light

Journey

01. SET THE DESTINATION

Identify the goal of the plan – a specific destination and a clear objective will help the brand stay focused and reach the desired destination without losing direction.

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Step 0 1
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The Light

Journey

02. DEFINE THE START

Create the foundation for the adventure – conduct thorough research on the brand, product, resources, market, competitive landscape, and other consumer insights.

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Step 0 2
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The Light

Journey

03. PREPARING THE LUGGAGE

Create a plan of action, channels of deployment, and communication strategy to assist the brand in achieving its objectives as quickly and effectively as possible

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Step 0 3
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The Light

Journey

04. CREATE THE MEANS

Select or build suitable tools for the journey – continuously change perspectives to generate unexpected ideas, making the journey full of WOW moments.

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Step 0 4
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The Light

Journey

05. ENJOY THE JOURNEY

Continuously track progress and results at each stage to adjust the campaign accordingly to market response.

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Step 0 5
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The Light

Journey

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Meet the Light Chasers

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Pham Thai Ha

Founder & CEO

10 years of experience working in marketing with particular expertise in strategic planning, especially in the real estate, retail, and automotive industries
"If you can dream it, you can do it" - Walt Disney

Work experience

  • VinFast | Marketing Director (2020)

  • Vincom | Marketing Director (2017 – 2019)

  • Vingroup | Head of Marketing (2016 – 2017)

  • Vingroup | Marketing Manager (2012 – 2016)

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Quach Tuan Anh

Co-Founder & General Manager

Accompanying many famous brands such as Vincom Retail, VCCorp, FLC Group, MIKGroup, Landmark81 SkyView, Ice Rink, Caltex,...
“You will never stop ‒ Live a life worthy”

Work experience

  • Vincom | Head of Strategic Planning (2017-2020)

  • Vingroup | Marketing Supervisor (2016 – 2017)

  • Admicro | Senior Account Planner (2015 – 2016)

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Nguyen Huong

Senior Creative Account

With more than 4 years of experience working as Account, specialized in planning and project management, Nguyen Huong has accompanied many big brands to create memorable campaigns.

Project

  • Prospan | Marketing Campaign (2023)

  • Vietcombank | Grand Promotion (2023)

  • VinWonders | Wonder Summer (2023)

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Hien Chi

Senior Creative Content

As one of the creative writers at Aurora, Hien Chi has participated in a series of projects with big brands such as Prospan, Vingroup, BUV, Klairs,...

Project

  • Prospan | Marketing Campaign (2023)

  • Vingroup | MV Tu hao bay cao (2023)

  • BUV | Social (2023)

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News & Ideas

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